How Remote Hiring Helped Boost Sales by 34%.
Scaling Ambitions with a Remote Workforce
Based in Amstelveen, the Netherlands, Diamant Centrum has been a trusted name in wholesale jewellery for over a decade. It has grown into an online auction powerhouse over the past 10 years. Known for its curated collections, the company supplies boutiques, retailers and online auctions across Europe. But as demand grew, so did the pressure on their small, in-house team. By 2024, Diamant Centrum faced a turning point: scale operations to meet rising orders or risk losing market share.
We sat down with Frank Hof, Commercial Director and Varol keskin, Account Manager, to learn how hiring a remote workforce became the game-changer that propelled their sales up by an impressive 39%.
The Challenge: Overwhelmed by Rapid Growth
Varol says; “Our growth was incredible, but it buried us,” “We had too much to manage—listings, bids, shipping—all piling up.”
Frank, focused on driving auction performance, felt the strain too. “We were spending all our time on operational headaches instead of growing the business. It was a bottleneck.” Hiring locally in Amstelveen wasn’t ideal—finding someone with the right skills was tricky, they did’nt have the office space and costs for a full-time hire were steep. They needed help to keep their auctions humming.
The Solution: Bringing Maureen on Board Remotely
That’s when Diamant Centrum turned to Reelin, and hired remote. Varol and Frank decided to bring on Maureen, an experienced operations manager based in the Philippines. “We needed someone who could take charge of the day-to-day, and Maureen was a perfect fit,” Frank says. “Reelin made it quick and painless.”
Maureen stepped in to oversee operations remotely, managing auction listings, coordinating shipping, tracking inventory, and handling customer follow-ups. With tools like Slack and Trello, she synced seamlessly with the Amstelveen team. “She’s a pro,” Varol adds. “It was like she’d been with us for years.” Reelin handled her contract and payroll, leaving Varol and Frank free to refocus.
The Results: 39% Sales Growth and Beyond
With Maureen running operations, the impact was transformative. Varol and Frank could zero in on what mattered most—sourcing new jewelry, optimizing auction strategies, and atracting new customers. “Maureen took the operational weight off our shoulders,” Frank explains. “We got back to the stuff that brings in business and money.”
Auction delays vanished, listings went live faster, and customer satisfaction soared. By the end of 2024, Diamant Centrum saw a 39% sales increase year-over-year—a result we would not have been able to achieve without Maureen’s efficiency. “She kept everything running like clockwork,” Varol says. “That freed us to push harder on growth.” The cost savings from hiring remotely also let them reinvest in new auction platforms and plans to hiring a remote marketing specialist via Reelin.
Takeaways: Why Remote Worked for Diamant Centrum
Speed: Maureen was onboarded in weeks.
Expertise: Her skills plugged operational gaps perfectly.
Focus: Varol and Frank shifted to revenue-driving priorities.
Growth: A 34% sales boost in 2024.
For Diamant Centrum, hiring Maureen through Reelin was a game-changer. Varol’s advice? “Find someone to handle the grind so you can chase the wins. Reelin and Maureen made that happen for us.”